Descrizione
Abstract
Tourism sensorial, is environmental integrated factor with many instances that are the sensory, and tourism
activities with the typical productions of the territory, developed in the cultural market of the agry-food
system. Environment is a factor of recently acquired for marketing thanks to the bio-economy and its
reflections, equating integrated in the tourist system not only for industrial company. Marketing, or rather
the Ethic Sensorial Tourist Marketing is a real cultural- economic process environmentally friendly. Needs
with virtual instruments technically valid to induce the system environment and the territory of the existing
system to be close to the modern consumer, not away from the traditions and from pre-existing culture.
Keywords: Ethic, marketing, tourist sensory, multimedia tools, environmental factors, proximity marketing,
tourism sector, privacy.
