Descrizione
Pending the definition of the regulatory path aimed at delineating its
characteristics, limits and opportunities, enotourism is one of the most interesting
phenomena of the Italian tourism scene. With over 14 million annual visits,
including excursions and overnight stays, and an annual turnover of about 2.5
billion euro, enotourism is a great opportunity for the holiday industry of the
Belpaese, known in the world for good eating and good drinking. The Made in
Italy food and wine is a business card that can give our country an unparalleled
competitive advantage compared to the most direct competitors as well as the
increasingly fierce new destinations that, in recent decades, have gnawed
significant market shares.
