Descrizione
EDITORIAL
Content Personalisation and multimedia marketing for destinations and
tourism businesses. IFITT – Italy Lab Firenze 1 December 2011
Valeria Minghetti, Giacomo Del Chiappa
LABORATORY
Opportunities and Challenges for personalization services for mobile tourism
Elena Not, Francesco Ricci, Adriano Venturini
The role of multimedia content in determining the virality of social media
information: an empirical analysis in the tourism domain
Leonardo Bruni, Chiara Francalanci, Paolo Giacomazzi, Fiamma Petrovich
User generated content and its influence on tourists’ choices: how do tourists
make hotel reservations online?
Giacomo del Chiappa
Revenue management and multichannel strategies. Informal remarks on some
issues in the Italian lodging industry
Paolo Desinano
Organizational impacts of social network analysis for an Italian multinational
enterprise
Susanna Tonti, Rodolfo Baggio
Sardinia hotel industry between intermediation and online marketing
Stefano Renoldi
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